In this webinar, Henrik Janér, Neil Wilson, and Allan Engelhardt share their experiences of customer experience (CX) transformation with case studies from the Gaming and Online Gambling industries including bwin, Paddy Power, and Tipico.
They cover the key elements of any CX programme:
- Customer Leadership and Vision
- Customer Value Management (CVM)
- Customer Metrics and Insights
- Employee Experience and Culture
- Customer Journey Mapping
Watch the recording below.