Case Studies

Projects from CYBAEA

Online Gambling Case Study

Customer experience to deliver +5.5% revenues and 20+% EBITDA growth
B2C
Gambling
CVM
NPS
CX
The gambling industry is rapidly changing. Increased regulation is driving market consolidation and customers’ expectations are evolving from niche sector towards mainstream…
2019

Bupa Global Case Study

Integrated insight function to support bet-the-business strategic change
B2C
B2B
Insurance
CVM
NPS
CX
Bupa Global is the leading provider of international health insurance for globally-minded and globally-mobile customers. It is…
2016

Advanced Analytics in Insurance

Without abandoning the classical approach
B2C
Insurance
Analytics
Insurance companies are under pressure to improve their analytical capabilities by using more data and advanced models. For example, Tesco Insurance has access to Clubcard…
2013

Customer Journey Optimisation in Insurance

Deliver +5.5% Gross Written Premium
B2C
Insurance
NPS
CX
The Nordic brands and operations of an international insurance company was concerned about sales leakage in their customer interaction processes and about commercial…
2010

Automotive Service Churn

Proving that churn is predictable from service data
B2C
Churn
Analytics
Prompted by declining profits from their automotive service centres caused by lower than expected utilization, this client called…
2006

Vodafone Romania Case Study

Customer Value Management and Inbound Marketing delivers € multi-million new revenues
B2C
CVM
CYBAEA, at the time trading as The PCA Group, the leading Marketing and Customer Relationship Management consultancy for the mobile telecoms industry, took on the role…
2006

Customer Value Management for Vodafone Netherlands

€90 million incremental revenues first year
B2C
CVM
CYBAEA, at the time trading as The PCA Group, the leading Marketing and Customer Relationship Management consultancy for the mobile telecoms industry, designed and…
2005

Vodafone UK Case Study

Inbound real-time marketing delivers ‘impressive results’
B2C
Marketing
CYBAEA, at the time trading as The PCA Group, the leading Marketing and Customer Relationship Management consultancy for the mobile telecoms industry, devised and…
2003

Morse plc case study

B2B sales organization built in only 5 weeks with £15m revenues
B2B
Sales
CYBAEA, at the time trading as The PCA…
2003
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