Demonstrating the commercial value of data with Mazda Motor Europe

Creating the business case for investing in data and analytics

Finance
Business case
Retail finance
Case study
BW
Author
Affiliation

Barnett Waddingham

Published

1 September 2021

Allan Engelhardt writes on the Barnett Waddingham blog about a case study. Working with the retail financial services arm of Mazda Motor Europe (MME), we were able to create the business case for investing in data and analytics and unlock that investment with the board.

Barnett Waddingham were able to work collaboratively to quickly devise and start our project. Their processing and understanding of our data led to an incredibly quick development of insights and recommendations for our business. This gave us confidence to invest more in data and insights to grow our business and further develop our analytics capabilities."

Read more