Why smart insurance executives are afraid of AI (and why they are not wrong)

The best insurance executives aren’t avoiding AI – they’re approaching it like underwriters: assessing risk, managing exposure, and making calculated bets.

Insurance
Lloyds of London
AI
ML
Author
Affiliation
Published

13 June 2025

We just completed a survey of Lloyd’s insurance market leaders about AI adoption, and the results might surprise you. These aren’t technophobic traditionalists – they’re running some of the world’s most sophisticated insurance operations. Yet most are moving cautiously on AI implementation.

Why? Because they’re asking the right questions.

The Problem: The AI Adoption Paradox

Everyone’s talking about the competitive advantage of AI, but here’s what our survey revealed: half the market is represented by firms with limited or no AI implementation.

It is interesting because it’s not that they don’t see the potential. Actuarial professionals are actually more optimistic about AI because “the quantitative nature of actuarial work means that many in the field see the opportunities and benefits of AI and ML tools as more tangible.”

So what’s holding them back?

The Insight: Fear of Bad Decisions, Not New Technology

The survey uncovered three critical concerns that smart executives are wrestling with:

  1. Validation Anxiety: How do you validate an AI output when you don’t fully understand how it reached that conclusion?
  2. Regulatory Compliance: Using third-party AI tools raises compliance concerns that “has held back the pace of adoption.”
  3. Data Reality: Models are only as reliable as the data they’re trained on – and most companies know their data isn’t perfect.

These aren’t irrational fears. They’re legitimate business risks that require thoughtful solutions.

The Action: The Smart Adoption Framework

Based on our research, here’s how leading firms are moving forward:

Start with augmentation, not automation: Use AI to supplement human decision-making rather than replace it entirely. Classification, trend identification, and pattern recognition are proving to be sweet spots.

Invest in interpretability: The need for “transparency and interpretability” isn’t just regulatory compliance – it’s business intelligence. If you can’t explain the recommendation, you can’t improve the process.

Accept imperfect data: As one respondent noted, if human resource can be trained to cope with and adapt to those data vagaries and shortcomings, then so can AI – in time, probably better and faster.

If human resource can be trained to cope with and adapt to those data vagaries and shortcomings, then so can AI – in time, probably better and faster.

The Impact: Competitive Advantage Through Smart Risk-Taking

The firms that will win aren’t necessarily the fastest adopters – they’re the smartest adopters. They’re building AI capabilities while maintaining the risk management discipline that makes them successful insurers.

As Sanjiv Sharma from the LMA put it: Firms that successfully integrate AI and ML into their actuarial and risk functions and beyond, can gain a competitive edge and make more informed strategic decisions.

The Bottom Line

The best insurance executives aren’t avoiding AI – they’re approaching it like underwriters: assessing risk, managing exposure, and making calculated bets.

What’s your biggest concern about AI implementation in your organization? Validation, compliance, or data quality?


NoteMethodology

This analysis is based on research conducted by the Management Decision Analytics and Insurance Consulting teams at Barnett Waddingham in partnership with the Lloyd’s Market Association. The full survey represents approximately 55% of Lloyd’s market capacity.