Value and growth architects for the data economy

We are value and growth architects for the data economy; we are passionate about value creation and delivering financial results. We believe data are strategic and commercial assets; we believe in delivering Return on Data; we make Data Science commercially accountable. We help organizations identify and act upon opportunities in:

We are commercially-driven scientists, data scientists, customer experience experts, strategic thinkers, and practical hands-on doers. We can help you discover your opportunities, paint your vision, align your organization, and deliver the bottom-line results.

Contact us now and discover how data can work for you. Or read more about us and how we work.

Client success and thought leadership

Have a look at our case studies for customer success stories, or read our Journal for our latest thinking. You can also learn more about us.

Contact us and let us help you win with data.

[client logos]
Clients include Amazon, SAP, Bupa, RSA (Insurance), Vodafone (including UK, NL, RO), RSA (UK think tank), O2, KPN/Telfort, eircom/Meteor, Morse plc , Axel Springer, and others.

Selected case studies

[Deep customer insights for Bupa Global]
Deep customer insights for Bupa Global
[Revenue growth from customer journey optimization in Insurance Industry]
Revenue growth from customer journey optimization in Insurance Industry
[Using advanced analytics in Insurance Industry]
Using advanced analytics in Insurance Industry
[Automotive service churn]
Automotive service churn
[Customer Value Management for Vodafone Romania]
Customer Value Management for Vodafone Romania
[Customer Value Management for Vodafone Netherlands]
Customer Value Management for Vodafone Netherlands
[Real time marketing for Vodafone UK delivers ‘impressive results’]
Real time marketing for Vodafone UK delivers ‘impressive results’
[B2B sales and marketing organization for Morse PLC]
B2B sales and marketing organization for Morse PLC

Some of our latest thinking

3 CX priorities for 8 company cultures

10 November 2018

Customer Experience (CX) initiatives often have a strong focus on changing the corporate culture. And rightly so. But culture is hard and we have found it useful to consider the opposite question: how understanding your company’s culture can help you define your priorities for Customer Experience transformation to ensure CX success and early impact.

Read more (~1090 words)

CX Conversations: Are yours unhelpful?

1 November 2018

Cassandra Goodman makes a passionate plea for Customer Experience (CX) leaders to focus on what matters: improving the business through better customer- and employee experience. Read her piece on LinkedIn: Focussing On The Scoreboard Won’t Improve Team Performance

Read more (~250 words)

Towards Data Value Management

4 August 2017

Do you think of your customer base as an asset?

In 2005, we asked the leading mobile company to list their biggest assets. We challenged the answer and encouraged them to think about their customer base as an asset. Considering how much money they spent acquiring, retaining, and growing their customers easily puts the existing customers in the top-5 assets by value, which is true for most organizations.

Read more (~370 words)