We are value and growth architects for the data economy; we are passionate about value creation and delivering financial results. We believe data are strategic and commercial assets; we believe in delivering Return on Data; we make Data Science commercially accountable. We help organizations identify and act upon opportunities in:
Customer Value Management (CVM) to understand and optimize customer value from acquisition, churn, cross-sell, segmentation, and more, across online and offline channels and industries, both B2C and B2B.
Customer Experience and Advocacy to engage customers through Net Promoter System (NPS) and Net Promoter Economics, customer journey optimization, and customer experience.
Innovation and Growth to build or transform products, propositions, or the whole company through data-driven product and proposition development, data monetisation, and distribution and sales strategy.
We are commercially-driven scientists, data scientists, customer experience experts, strategic thinkers, and practical hands-on doers. We can help you discover your opportunities, paint your vision, align your organization, and deliver the bottom-line results.
Contact us now and discover how data can work for you. Or read more about us and how we work.
Client success and thought leadership
Have a look at our case studies for customer success stories, or read our Journal for our latest thinking. You can also learn more about us.
Contact us and let us help you win with data.
Selected case studies
Some of our latest thinking
Customer Experience (CX) initiatives often have a strong focus on changing the corporate culture. And rightly so. But culture is hard and we have found it useful to consider the opposite question: how understanding your company’s culture can help you define your priorities for Customer Experience transformation to ensure CX success and early impact.
Cassandra Goodman makes a passionate plea for Customer Experience (CX) leaders to focus on what matters: improving the business through better customer- and employee experience. Read her piece on LinkedIn: Focussing On The Scoreboard Won’t Improve Team Performance
Do you think of your customer base as an asset?
In 2005, we asked the leading mobile company to list their biggest assets. We challenged the answer and encouraged them to think about their customer base as an asset. Considering how much money they spent acquiring, retaining, and growing their customers easily puts the existing customers in the top-5 assets by value, which is true for most organizations.