Blog posts from CYBAEA

Happy birthday WWW

12 March 2009

Twenty years ago, on 13th March 1989, Tim Berners-Lee wrote the original proposal for what was to become the World Wide Web. Happy birthday!

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5 step process for customer base segmentation

26 February 2009

Over the last years we have been doing a tremendous amount of customer segmentation work with the marketing departments in companies across a number of industries. We have experienced that there are many misconceptions about what “segmentation” really is, why we do it, and what we can expect to achieve from it.

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3 things we want from a segmentation of the customer base

26 February 2009

Over the last years we have been doing a tremendous amount of customer segmentation work with the marketing departments in companies across a number of industries. We have experienced that there are many misconceptions about what “segmentation” really is, why we do it, and what we can expect to achieve from it.

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4 easy steps to make Mason utf-8 Unicode clean with Apache, mod_perl, and DBI

28 January 2009

This is a note for people who are using the Mason system for high-performance, dynamic web site authoring with Apache, mod_perl, and a relational database like PostgreSQL accessed through DBI, and who want to be utf-8 Unicode clean in all their data.

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The truth about venture capitalists according to Marc Andreessen

10 June 2007

Marc Andreessen, who as founder of Netscape and other companies knows a thing or two about the subject, has a nice little series on The Truth About Venture Capitalists, part 1, part 2, and part 3. We’ve said something similar before, but Marc puts it very well.

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Innovation forever

27 May 2007

We are keen on innovation here at CYBAEA, so I feel obliged to mention two articles on the subject that I noticed this week.

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Enterprise social software and profits per employee

24 May 2007

McKinsey writes about Better Strategy Through Organizational Design [PDF] and come out strongly in favor of Enterprise Social Software and collaboration techniques:

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Need to know versus need to share

9 May 2007

If you are into security, classification, and document sharing, then you need to read Jeff Jonas’ post “Need to Know” vs. “Need to Share” – A Very Fine Line Indeed. Otherwise you should probably skip it.

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Do you have a customer strategy?

8 May 2007

I am in Las Vegas for the Unica user conference where we are considering the future of marketing (and how Unica can help you spend a lot of money, naturally). Darcy Bevelacqua from Harte Hanks had a neat line. As a consultant, she gets called in to help companies to define their direct marketing (and customer relationship) approach and to implement it. Her first question is, Do you have a customer strategy?, and the answer is almost inevitable yes.

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The Post-GUI era

6 April 2007

The Post-GUI era. I like the expression and I think what it tries to encapsulate is important.

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