We help you make money from data.
We are value and growth architects for the data economy; we are passionate about value creation and delivering financial results. It is not owning the data that conveys the competitive advantage; it is using it better by asking the best questions and acting confidently and decisively on the insights. That’s where we help.
We help you use data and science to make more from what you have. We bring the scientific method to the boardroom to enable decisions that are based on facts. We help you build your leadership’s trust in data, confidence in its insights, and courage to act to deliver lasting impact on the organization’s performance.
What we do
Customer Value Management (CVM): You have customers and data about your customers, but do you really understand customer value and are you able to optimize this value across all marketing and operational activities?
CVM is scientific marketing with a razor sharp customer focus to optimize the value from your existing customers.
Customer Experience and Advocacy (CX): You have customers, but do you really understand the job they need to get done and how they experience your organization across the entire customer journey? Are you consistently turning promoters into advocates who leave you reviews and ratings, and who rave about you to anybody and everybody?
Our CX Impact approach uses data, science, and a strong understanding of the financial value in the organization to re-ignite your CX programme.
Innovation and Growth: You have customers, but they are changing and your markets are changing. Do you have a robust and repeatable data-driven process for product and proposition development, data monetisation, and distribution and sales strategy?
Our Visual Blueprint for commercial success is a proven approach to identifying and extracting new value from data that has been used by organizations of all sizes from FTSE-100 global enterprises through FTSE-250 companies and even by start-up businesses.
Results for our clients
Our clients find that Customer Value Management typically delivers additional 5% annual EBITDA growth, which is directly and robustly measurable as much of it comes from direct (BTL) marketing. Customer Experience and Advocacy projects typically deliver in the region of 20% EBITDA improvement, but is harder to measure robustly because you need to go above the line (ATL) for this level of impact.
Innovation and Growth is a strategic imperative and we help with both burning-platform, innovate-or-die situations and with creating a culture of innovation, taking the best from science but in a commercial context with a clear focus on the bottom line. We make your scientists (including Data Scientists) effective in your business.
How we work
We don’t just analyse or strategize; we actively work with you to execute on that knowledge to drive the results that make a difference. We have been in business since 2002 and bring decades of experience from science and business. We are based in London with an international network of associates and partners both off-shore and near-shore. We have a growing set of case studies.
Your success is ensured by using the best combination of local and remote resources for effective engagement combined with a razor-sharp focus on delivering commercial value through quick projects with measurable results. We offer flexible engagement models including project delivery, as-a-service, and interim management, all with world-class people, processes, and technologies.
Contact us and achieve the success you deserve.
About our name
It is not important, but our name is Latin:
cybaea (latin), ae, f.: trading vessel; a transport, cargo, or merchant ship.
It refers to a merchant ship of Greek origin that was common in the
Mediterranean. Mentioned in Latin only by Cicero in the orations
against Verres, it is described as
beautiful and richly adorned.
We prefer the translation “trading vessel”—isn’t that what every company is? Pronunciation was probably with an initial [k] sound but everybody uses a [s] sound, like “cyber-”, so that is that we go with, with the final ‘e’ and ‘a’ each pronounced separately.
More at Wikitionary entry for cybaeus; much more at Perseus search for cybaea.