We help you make money from data.
Make data science effective and commercially accountable
We are known for Data Science, Deep Learning, Machine Learning, and Predictive Analytics, but that is only a means to an end. Analytics is not the goal. You may want to increase profits or revenues, treat your customers better, or improve people’s lives or their security. Whatever your goal is, it is our goal too, and we will work tirelessly with you to achieve your ambition, giving you all the support you need (and getting out of the way when you don’t need us).
Yes, we “do” Big Data, predictive analytics, customer segmentation, and all the other elements of data analysis and machine learning. We really understand data and what it can do; we can make your data talk. But we also understand business, making money and getting results, and we understand customers and how to treat them.
We know how to put it all together. The data, the business, the people. We know how to make it work, we understand how to get the results and how to sustain them.
Contact us now, be a data hero, and let us help you organise for results.
Results for our clients
Our clients find that Customer Value Management typically delivers additional 5% annual EBITDA growth, which is directly and robustly measurable as much of it comes from direct (BTL) marketing. Customer Experience and Advocacy projects typically deliver in the region of 20% EBITDA improvement, but is harder to measure robustly because you need to go above the line (ATL) for this level of impact.
Innovation and Growth is a strategic imperative and we help with both burning-platform, innovate-or-die situations and with creating a culture of innovation, taking the best from science but in a commercial context with a clear focus on the bottom line. We make your scientists (including Data Scientists) effective in your business.
How we work
We don’t just analyse or strategize; we actively work with you to execute on that knowledge to drive the results that make a difference. We have been in business since 2002 and bring decades of experience from science and business. We are based in London with an international network of associates and partners both off-shore and near-shore. We have a growing set of case studies.
Your success is ensured by using the best combination of local and remote resources for effective engagement combined with a razor-sharp focus on delivering commercial value through quick projects with measurable results. We offer flexible engagement models including project delivery, as-a-service, and interim management, all with world-class people, processes, and technologies.
Contact us and achieve the success you deserve.
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Finally, you can always contact us.