We are value and growth architects for the data economy; we are passionate about value creation and delivering financial results. We believe data are strategic and commercial assets; we believe in delivering Return on Data; we make Data Science commercially accountable. We help organizations identify and act upon opportunities in:
Customer Value Management (CVM) to understand and optimize customer value from acquisition, churn, cross-sell, segmentation, and more, across online and offline channels and industries, both B2C and B2B.
Innovation and Growth to build or transform products, propositions, or the whole company through data-driven product and proposition development, data monetisation, and distribution and sales strategy.
We are commercially-driven scientists, data scientists, customer experience experts, strategic thinkers, and practical hands-on doers. We can help you discover your opportunities, paint your vision, align your organization, and deliver the bottom-line results.
Contact us now and discover how data can work for you. Or read more about us and how we work.
Client success and thought leadership
Have a look at our case studies for customer success stories, or read our Journal for our latest thinking. You can also learn more about us.
Contact us and let us help you win with data.
Selected case studies
Some of our latest thinking
Customer Experience (CX) has become a critical capability for companies in many industries. We previously looked at how CX has become a core enterprise capability and the 6 classic value drivers for CX that deliver +20% EBTIDA growth in any industry. But CX Economics has changed fundamentally, perhaps most obviously in B2C markets. Let’s look at these changes and what they mean for the CX business case.
Customer Experience (CX) is now seen as a mission-critical enterprise capability. Witness the recent (November 2018) acquisition by SAP, perhaps the best known enterprise solutions vendor, of Qualtrics, a leader in customer experience management, for $8bn in cash. To them, CX is the new frontier which can only be unlocked by combining operational data with customer experience data.
Customer Experience (CX) initiatives often have a strong focus on changing the corporate culture. And rightly so. But culture is hard and we have found it useful to consider the opposite question: how understanding your company’s culture can help you define your priorities for Customer Experience transformation to ensure CX success and early impact.