The article The blog in the corporate machine from this week’s edition of The Economist is focusing squarely on managing corporate reputations in a blogging world, and is interesting for a number of reasons.
Martin and Dave wonders why knowledge management has failed: the grand (and sometimes successful) projects of the late nineties and early noughties have come to nothing, and today’s businesses pay only lip-service to being part of “the knowledge economy”. Martin, always perceptive, suggests that the challenge may be cultural.
Our long-suffering readership is presumably tired of hearing anymore about our analysis of the UK mobile industry. We promise that this post is the last in the series unless we discover any new and truly remarkable insights.
In our previous analysis we suggested that O2 was undervalued relative to the rest of the UK mobile industry, though that wasn’t our main objective. In summary, we showed that the key markets customer equity (essentially the long-term value of all customers in all key markets) was strongly correlated with the market capitalization of the company. The slope of the fit is unity; in other words the customer equity is the market capitalization, as shown by the green line in the graphs below.
Somebody commented that our previous analysis of the Return on Customer formulas for the mobile industry did not take into account the change in the overall number of subscribers.
In our previous post we showed a very strong correlation between the market capitalization of three very different mobile companies and their UK performance. In this post we extend the analysis. Background
Apparently, his publishers told Stephen Hawking that for every formula he put into his book, A Brief History of Time, he would halve his sales. I sense our small readership may be decimated by this article. We’ll try to keep it brief, and you can skip to the final line in the final formula.
Inspired by Peppers & Rogers’ new book Return on Customer, we decided to calculate customer equity and return on customer equity for the UK mobile industry to see if we could measure the correlation with share price.
The Economist</site> is on a roll this week. Go and buy it if you do not subscribe. (Links below may require subscription.)
I am experimenting with Liferea (Linux Feed Reader) as my RSS reader. Before, I used Bloglines. The change gave me an excuse to go back to my Bloglines clippings folder and look at some old posts I had saved. It is good to look back sometimes, so here are some of the better posts on business and entrepreneurship that caught my attention.