Analytical projects from CYBAEA

You have data and you have questions; we can help you not only answering those questions but also creating the right business actions. We have done this before; we have held the P&L responsibility for delivering real commercial value from data and advanced analytics.

Above all we are pragmatic and commercially focused. We understand that your data isn’t perfect. There are gaps, errors, and delays. That’s OK. We can show you how to do more with what you already have. And we can help you prioritise the few enhancements that will really make a bottom-line impact, build the business case, and work with IT to deliver it in a practical and pragmatic way and to a reasonable time scale.

You benefit from our deep commercial and technical expertise and for an established international resource pool (including offshore).

Our clients find that Customer Value Management typically delivers additional 5% annual EBITDA growth, which is directly and robustly measurable as much of it comes from direct (BTL) marketing. Customer Experience and Advocacy projects typically deliver in the region of 20% EBITDA improvement, but is harder to measure robustly because you need to go above the line (ATL) for this level of impact.

Innovation and Growth is a strategic imperative and we help with both burning-platform, innovate-or-die situations and with creating a culture of innovation, taking the best from science but in a commercial context with a clear focus on the bottom line. We make your scientists (including Data Scientists) effective in your business.

We don’t just analyse or strategize; we actively work with you to execute on that knowledge to drive the results that make a difference. We have been in business since 2002 and bring decades of experience from science and business. We are based in London with an international network of associates and partners both off-shore and near-shore. We have a growing set of case studies.

Contact us now to learn how we can help you make your data not just talk, but also walk in your organization so you achieve lasting competitive advantage. We have done this before; we have made the money from data like yours. Try us.