On 2009-07-10 21:25:00, Allan Engelhardt wrote in CYBAEA Journal:
A story from antiquity involving a king of Rome and a Greek Sibyl has lovely marketing lessons.
Sometime around 576 BC the Cumaean Sibyl arrives in Rome and offer nine books of her prophesies to King Tarquin, the legendary (in both senses of the word) last king of Rome (they had emperors after that).
The king laughs at the enormous sum she is asking for the books and sends her packing. She then burns three of the books and goes back to the king offering the six books at the same high price as the original nine. He rejects her again.
Then she burns three more of the books and offer the last three to the king at the same price.
This time he buys them.
The Sibyl was a good marketing person. She understood scarcity in volume. Three books can be much more valuable than nine.
She understood scarcity in time. If you don’t act now the opportunity is forever gone.
Interestingly, she didn’t try to auction the books to the highest bidder. Ignoring the logistical difficulties of doing that at the time (she was in Naples), it probably wouldn’t have worked. The scarcity in time pressure is so much greater when the consequence of not buying is that the opportunity is lost to all mankind. It isn’t like you can regret your non-purchase and acquire the books later. The Sibyl was very smart.
As a historical aside, the three books of prophesies were finally burnt in AD 405 by General Flavius Stilicho who as a committed Christian considered the pagan books evil.
On 2010-07-13 07:47:00, Allan Engelhardt wrote in CYBAEA Data and Analysis:
I am not sure apeescape’s ggplot2 area plot with intensity colouring is really the best way of presenting the information, but it had me intrigued enough to replicate it using base R graphics.
The key technique is to draw a gradient line which R does not support natively so we have to roll our own code for that. Unfortunately, lines(..., type="l") does not recycle the colour col= argument, so we end up with rather more loops than I thought would be necessary.
We also get a nice opportunity to use the under-appreciated read.fwf function.
Read more (~535 words).
On 2010-06-22 11:45:00, Allan Engelhardt wrote in CYBAEA Journal:
We have a mild obsession with employee productivity and how that declines as companies get bigger. We have previously found that when you treble the number of workers, you halve their individual productivity which is scary.
We now re-do the analysis four years later and, just because we can, we are using the leading companies of the London stock exchange instead of the largest American companies.
The results still hold. We called it the 3/2 rule: treble the number of workers and you halve their individual productivity. Large companies with ten times the number of employees are ¼ as productive as their smaller competitors.
Employee productivity is a big issue. If all the FTSE-100 companies achieved their average profits per employee, then the index would generate almost £1 trn of additional net profits for the economy.
Read more (~245 words).
On 2010-06-22 11:20:00, Allan Engelhardt wrote in CYBAEA Data and Analysis:
We have a mild obsession with employee productivity and how that declines as companies get bigger. We have previously found that when you treble the number of workers, you halve their individual productivity which is mildly scary.
We revisit the analysis for the FTSE-100 constituent companies and find that the relation still holds four years later and across a continent.
Read more (~763 words, 5 comments).
On 2010-06-17 09:05:00, Allan Engelhardt wrote in CYBAEA Data and Analysis:
Following on from my previous post about improving performance of R by linking with optimized linear algebra libraries, I thought it would be useful to try out the five benchmarks Revolutions Analytics have on their Revolutionary Performance pages.
Read more (~300 words, 2 comments).
On 2010-06-15 10:21:00, Allan Engelhardt wrote in CYBAEA Data and Analysis:
Can we make our analysis using the R statistical computing and analysis platform run faster? Usually the answer is yes, and the best way is to improve your algorithm and variable selection.
But recently David Smith was suggesting that a big benefit of their (commercial) version of R was that it was linked to a to a better linear algebra library. So I decided to investigate.
The quick summary is that it only really makes a difference for fairly artificial benchmark tests. For “normal” work you are unlikely to see a difference most of the time.
Read more (~934 words, 1 comments).
Join the discussion
There are no comments yet. Be the first to comment.