Update: For clarification, this is an online, instructor led training course. We are using the Cisco WebEx Training Center to provide the training room. This allows us to keep the interactivity of classroom training without everybody having to physically travel. There is a limit on the number of participants so book early to ensure your seat (and for the early bird discount).
This course will give the participants an overview of the key techniques used in direct marketing for analysing customer data. The focus is on getting to the business results with just enough technical and mathematical detail to allow us to get there reliably. Our approach is what is usually called scientific marketing: it is about getting the facts and letting the data speak as opposed to relying on our ‘gut’ instincts.
Target audience: business owners (marketing managers, product managers, customer base managers) and their teams; customer insights professionals.
Some familiarity with the R platform for statistical computing is assumed. Note that while we are working with Revolutions on delivering the course, you can equally use their version or the standard open source version.