We are a consulting and interim management organisation based in England (see our locations) with an associates network across the globe. We specialise in Marketing and Insights.

CYBAEA can help you recover and rediscover the knowledge that is hidden in your data; especially knowledge and genuine understanding of your customers and markets.

CYBAEA can help you execute on that knowledge to deliver commercial results through Marketing (campaign planning, execution, measurement, and optimisation), and Operations (real-time decision support embedded in your business processes for better risk management and customer service with less resources).

Some examples of what we do
Customer Base ManagementInsights Driven Campaign CreationCommercial Marketing Dashboards and Analytics
  • Organisational design & development
  • Design and implement P&L for Customer Base Management
  • Interim management
  • From insights to campaigns, month after month
  • Campaign test–measure–refine–roll-out execution
  • Commercial campaign effectiveness reporting

We call it Commercial Knowledge Discovery and Exploitation.

Commercial, because this isn’t some academic endeavour but a practical one with the specific goal of helping you run your business better. Yes, knowledge may lead to true wisdom, and we are all for that, but we never forget that you have a business to run. The people at CYBAEA are practised leaders in Marketing, Risk Management, and Operations, and work as consultants, interim managers, mentors, and in any other way that helps you deliver your results. We have worked on pay-for-performance engagements and are very happy to do so again.

Knowledge discovery, because you do need to get from the information and the data to the insights and the knowledge. Commercial dashboards and the analytical tools will help you here. Again, we are practical. We know and understand that your information and data warehouse isn’t perfect. There are gaps, errors, and delays. That’s OK. We can help you do a lot more with what you already have. And we can help you prioritise the one or two or few enhancements that will really make a bottom-line impact, build the business case, and work with IT to deliver it in a practical and pragmatic way and to a reasonable time scale.

Exploitation, because it is ultimately all about execution. What good is knowledge if it doesn’t lead to change? We have been there, done that, earned the money and the customer loyalty. We developed our Insights Driven Campaign Creation process to systematically take insights from reporting and data mining and turn them into new testable marketing campaigns, month after month, year after year. And we developed the very commercially focused dashboards, reports, and fast analytics that can feed this process, and the business structures, organisation, and leadership that commercially optimises the results.

Contact us today to discover how we have helped organisations like yours and to discuss how you can achieve your commercial goals.

Our Name

[Ship's Wheel] Our name is Latin:

cybaea (latin), ae, f.: trading vessel; a transport, cargo, or merchant ship.

It refers to a merchant ship of Greek origin that was common in the Mediterranean. We prefer the translation "trading vessel" - isn't that what every company is? Pronunciation was probably with an initial [k] sound but everybody uses a [s] sound, like cyber-, so that is that we go with, with the final e and a each pronounced separately.

CYBAEA Limited is a private limited company incorporated in England and Wales with company number 4471476. Registered office: Vaughan Chambers, Vaughan Road, Harpenden, Hertfordshire, AL5 4EE, United Kingdom