CYBAEA: make money from data

At CYBAEA, we are passionate about value creation and delivering commercial results. We help organizations identify and act upon opportunities in the areas of:

We are commercially-driven scientists, data scientists, customer experience experts, strategic thinkers, and practical hands-on doers. We can help you discover your opportunities, paint your vision, align your organization, and deliver the bottom-line results.

Contact us now and discover how data can work for you.

Make data science effective and commercially accountable

We are known for Data Science, Deep Learning, Machine Learning, and Predictive Analytics, but that is only a means to an end. Analytics is not the goal. You may want to increase profits or revenues, treat your customers better, or improve people’s lives or their security. Whatever your goal is, it is our goal too, and we will work tirelessly with you to achieve your ambition, giving you all the support you need (and getting out of the way when you don’t need us).

Yes, we “do” Big Data, predictive analytics, customer segmentation, and all the other elements of data analysis and machine learning. We really understand data and what it can do; we can make your data talk. But we also understand business, making money and getting results, and we understand customers and how to treat them.

We know how to put it all together. The data, the business, the people. We know how to make it work, we understand how to get the results and how to sustain them.

Contact us now, be a data hero, and let us help you organise for results.

Achieve breakthrough business results from data and scientific methods

We help you make money and achieve breakthrough business results. We understand business; we understand customers; and we understand data. We do analytics-as-a-service, projects, and interim management; we build Customer Insight and Customer Value Management (CVM) functions. See our services for how we do it and read our Journal for examples of our current thinking.

Contact us now and let us help you achieve lasting success.

Read recent articles from our Journal

Commercial churn impact from limited data

26 June 2017

Many organizations worry Do we have enough data to gain insights and take meaningful commercial action? The short answer is ‘yes’. The long answer is ‘almost certainly yes’. In this case study, a Nordic giant in the automotive import and servicing business was facing a real crisis in their service centres where low utilisation was driving them to be unprofitable. They were initially sceptical that they would have enough quality data to gain practical insights, but at the end of this project they were astounded by the depths of insights and commercial actions delivered from the analysis, not just to reduce churn but across the business, their customers, markets, and competitors.

Read more (~420 words)

Training dates for Marketing Analytics course announced

31 May 2017

Classes 3-7 July 2017: We have updated our very popular training course to take advantage of the latest Microsoft Advanced Analytics technology and re-launched it as Marketing Analytics using Microsoft R and Azure. We have just announced public training dates and are looking forward to giving the course in the week 3-7 July 2017. This is a live, instructor-led course in an online classroom environment. There are class times to suit everyone; participants in Middle East and Asia register here for live classes 08:00-12:00 London time while participants in North and South America register here for classes 10:00-14:00 New York time. Please see the listings for additional time zones. This course has consistently achieved 100% positive promoter scores both on recommending the course and recommending the instructor.

Read more (~240 words)

Journey to profits: valuing the customer experience success story

27 May 2017

What is the value of a good customer experience? From decades of experience, we usually quote around 20% EBITDA growth for companies who have a strategic focus and strong execution. However, almost everyone has low-hanging fruit in this area which can be harvested easily, as in this case study which delivered 5.5% growth. Nothing wrong with taking an initial tactical approach, prove the benefits, pocket the money, and then decide how to move forward.

Read more (~430 words)

Tickets now on sale

Tickets are now on sale for our training course Marketing Analytics using Microsoft Advanced Analytics. This course is extremely popular and spaces are limited so early booking is advised.