CYBAEA helps you make money. Every company we have worked with has achieved substantial incremental EBITDA growth in 6-18 months from the impact of data and insights applied to their commercial processes from each of our major projects. They have done this across industries and geographies, again and again, achieving real bottom-line impact that is measurable and measured. (See some of our customers and case studies.)
Let us help you put data to work. We understand both data and commercials. We don’t just analyse data; we actively work with you to execute on that knowledge to drive the results that make a difference. We have been in business since 2002. We are based in London with an international network of associates and partners both off-shore and near-shore.
Your success is ensured by using the best combination of local and remote resources for effective engagement combined with a razor-sharp focus on delivering commercial value through quick projects with measurable results. We offer flexible engagement models including project delivery, as-a-service, and interim management, all with world-class people, processes, and technologies.
Be a data hero. Contact us now and let us work together.
What we do
We help you make money and achieve breakthrough business results. We understand business; we understand customers; and we understand data. We do analytics-as-a-service, projects, and interim management; we build Customer Insight and Customer Value Management (CVM) functions; and we like the R platform for statistical computing and its related ecosystem. See our services for how we do it and read our Journal for examples of our current thinking.
Contact us now and let us help you achieve lasting success.
Analytics is not the goal. You may want to increase profits or revenues, treat your customers better, or improve people’s lives or their security. Whatever your goal is, it is our goal too, and we will work tirelessly with you to achieve your ambition, giving you all the support you need (and getting out of the way when you don’t need us).
Yes, we “do” Big Data, predictive analytics, customer segmentation, and all the other elements of data analysis and machine learning. We really understand data and what it can do; we can make your data talk. But we also understand business, making money and getting results, and we understand customers and how to treat them.
We know how to put it all together. The data, the business, the people. We know how to make it work, we understand how to get the results and how to sustain them.
Learn from us. We have decades of experience. Browse our site for thoughts, inspiration, case studies, white papers, and much more. Contact us and let us talk about the specific situation you face. We have worked with many companies big and small.
Recent articles from our Journal
The first part of our Marketing Analytics Using R course covers campaign analysis with test- and control groups and campaign optimisation using lift curves and predicted responses. Among the many topics covered, we discuss what is wrong with lift curves. They are a standard tool in marketing to select a target group for a campaign based on predicted response propensity, but they way they are used is wrong, or at least sub-optimal.
Consumer-facing companies in developed economies have experienced little or no growth since the global recession of 2008 and 2009. This is the damning introduction to a recent article from Boston Consulting Group. Consider it for a moment. It has been eight years. During that time we have seen an explosion of data becoming available about our markets and about our customers and their behaviours from a multitude of channels and devices; this includes both data internal to the organization and information from third-party providers. Cloud computing platforms are now readily available from vendors like Amazon, Microsoft, and others, making storage and analysis of this data possible for everyone. Data mining and analytics software and has progressed tremenously making everyone a potential data expert. And yet we have seen no growth? Not even from the very companies that should have benefitted the most from these changes. What has gone wrong? BCG points the finger at the immaturity of the Customer Insight function.
If you had asked me two years ago if Microsoft was a serious vendor for data science and analytics infrastructure and tools, I would have laughed. At the time their offering seemed to me to consist of Excel against SQL Server. There is nothing really wrong (or exciting) about SQL Server, but friends don’t let friends use Excel for data analysis or indeed for anything that matters at all, so that whole proposition was a non-starter. But things have moved on, so how does Microsoft stack up now (mid-2016)? (You can skip right to our conclusions if you are impatient.)